Friday, April 2, 2010

day 30

Industrial site visit to Coca Cola factory and it was a pretty cool experience. The tour guide told us the different processes of producing the coke and also the history of the company and their involvement in Olympics.

The coolest part of the whole visit happens when we were about to leave the factory. We were walking out of the entrance already when someone passed the news that we can get free coke in teh fridge next to the reception counter. Everyone ran back and head straight towards the fridge and started grabbing the bottles of coke like as if they are "robbing" a bank! It was a funny scene and the staffs there think that we were mad.



Reflection:
I was really thrilled when I knew we were going to the Coca Cola factory as I have never been to any food factory before in my life. I went expecting to see the processes of how they produce the coke but to my disappointment they were cleaning up the factory. According to the guide she told us that they will stop production and do clean up once a while when there are enough stock in the warehouse. And it is base on luck whether do we come at the right timing. Therefore, we don’t get to see the processes but only listen to the guide explaining to us. It will be better if we get to see the actual thing as it will give us a better understanding.
However, I have learnt how Coca Cola became such a famous brand and also to be one of the first few international brands which penetrate into China’s market. The company did lots of marketing to promote their product such as participating in almost all big events such as the Olympics as one of the sponsors.

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